References:
http://www.fin24.com/Tech/News/Women-are-SAs-most-active-online-shoppers-20150327
http://www.statssa.gov.za/?p=9442
http://randfonteinherald.co.za/244304/must-know-stats-on-how-sa-women-shopormust-read-how-sa-women-shop/http://www.bizcommunity.com/Article/196/19/161515.html
http://urbanstudies.co.za/retail-trends-in-a-very-dynamic-south-african-market/
http://www.supermarket.co.za/news-article.asp?ID=6455&CatTags=4-Awards%20and%20achievements
https://www.forbes.com/sites/jimmyrohampton/2017/05/03/does-social-media-influence-millennials-shopping-decisions/#2692d06a4cf3