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Media Releases
What we have to say to the media.Latest Articles
The impact of the economic situation in SA, on the PHARMACEUTICAL INDUSTRY
by OnShelf | Jun 22, 2017 | Articles | 1 Comment
At the start of the year, we analysed the markets and took a view on what the 2017 trading year would look like. While cautious and realistic about growth potential, we anticipated optimism. What we didn’t expect was the extent to which South Africa’s political... read moreBuild your brand grow your sales
by OnShelf | Mar 27, 2017 | Articles, News | 0 Comments
After narrowly missing going into a recession in 2016, the country is on the edge of being graded between investment and junk. Although government debt has risen to R2.2 trillion there is a reprieve for the first half of 2017, in that South Africa will not be... read morePharma 3.0 and what it means for your business
by OnShelf | Feb 27, 2017 | Articles, News | 0 Comments
The pharmaceutical industry is a very stable and important industry. In latest reports – consolidated health expenditure is set to rise by 8.3% over the medium-term expenditure framework, making it the fastest growing category of government spending after debt... read moreRetail Trends for 2017
by OnShelf | Jan 26, 2017 | Articles, News | 0 Comments
A big focus in 2017 will be to understand the evolution of the customer’s journey to purchase. Brand building efforts will reach key touch points and become personalised on a mass scale… Think about the impact of this statement for a second. The time frame for... read more2017 Greetings
by OnShelf | Jan 26, 2017 | Media Releases | 0 Comments
Dear Valued Partner, My team and I wish you all the best for 2017- a year of good health, success in business ventures and personal endeavors, as well as enough time for rest and reflection. 2017 much like 2016 is expected to be tough economically, for both consumers... read morePreparing your business for retail success in December
by OnShelf | Nov 15, 2016 | Articles, News | 0 Comments
How silly do we expect this silly season to be? Another year has turned and most people have started thinking about the ‘What’, ‘When’ and ‘How’ for Christmas time and the December holidays. This year is an interesting one! The global economy grew at a slower pace... read moreIntroducing Key Account Management for Pharma
by OnShelf | Oct 26, 2016 | Media Releases | 0 Comments
We are very excited to introduce to you OnShelf Pharma’s new “Power Partner” MADKAM Consulting (Market Access Dynamics Key Account Management). This partnership allows us to offer you a complete solution for your Pharmaceutical Retail & FMCG... read moreCustomer experience management and its importance to the South African consumer
by OnShelf | Oct 12, 2016 | Articles, News | 0 Comments
Customer experience (CX) is a phrase readily used in sales and marketing circles in 2016. Although the in store environment is critical to the sale, Customer Experience encompasses more than just the experience at point of sale and its importance for your business.... read moreVideo Marketing using Green Screen technology
by OnShelf | Sep 20, 2016 | Media Releases | 0 Comments
Video marketing has come a long way, and there are many inexpensive ways to collate footage and images for some sort of advertising. OnShelf Pharma has introduced Green Screen Technology to the company, opening a doorway into the world of video marketing. With the... read moreSucceeding with your brand in tough economic times ahead
by OnShelf | Sep 16, 2016 | Articles, News | 0 Comments
How to ensure your brand succeeds in a tough retail landscape: The South African economy is characterised by volatility, unemployment and political uncertainty. The slowing down of the economy had a negative effect on employment, interest rates, inflation and GDP. The... read moreWhat is ALMO?
by OnShelf | Aug 3, 2016 | Media Releases | 0 Comments
ALMO is the abbreviation for African Language Market Operations. ALMO is a division of OnShelf Pharma and operates as part of the organization. An opportunity was identified in late 2015 to service the existing pharmacy business in the Informal market. This includes... read morePush and Pull strategies in marketing to win in-store
by OnShelf | Aug 1, 2016 | Articles, News | 0 Comments
The Push Pull Marketing Strategy is a marketing approach that combines both push and pull marketing tactics to create a comprehensive marketing campaign. Although we like to think of ourselves as rational beings, psychology says otherwise. The average person makes 35... read more