by OnShelf | Mar 27, 2017 | Articles, News
After narrowly missing going into a recession in 2016, the country is on the edge of being graded between investment and junk. Although government debt has risen to R2.2 trillion there is a reprieve for the first half of 2017, in that South Africa will not be...
by OnShelf | Feb 27, 2017 | Articles, News
The pharmaceutical industry is a very stable and important industry. In latest reports – consolidated health expenditure is set to rise by 8.3% over the medium-term expenditure framework, making it the fastest growing category of government spending after debt...
by OnShelf | Jan 26, 2017 | Articles, News
A big focus in 2017 will be to understand the evolution of the customer’s journey to purchase. Brand building efforts will reach key touch points and become personalised on a mass scale… Think about the impact of this statement for a second. The time frame for...
by OnShelf | Nov 15, 2016 | Articles, News
How silly do we expect this silly season to be? Another year has turned and most people have started thinking about the ‘What’, ‘When’ and ‘How’ for Christmas time and the December holidays. This year is an interesting one! The global economy grew at a slower pace...
by OnShelf | Oct 12, 2016 | Articles, News
Customer experience (CX) is a phrase readily used in sales and marketing circles in 2016. Although the in store environment is critical to the sale, Customer Experience encompasses more than just the experience at point of sale and its importance for your business....
by OnShelf | Sep 16, 2016 | Articles, News
How to ensure your brand succeeds in a tough retail landscape: The South African economy is characterised by volatility, unemployment and political uncertainty. The slowing down of the economy had a negative effect on employment, interest rates, inflation and GDP. The...
